Search Marketing
Let's start by saying that we are not a partner only specialized in Search Marketing ; for us the SEM is a service offered as part of a larger web marketing strategy.
The websites that we develop are Search Engine Friendly, and generally able to get a good ranking working on content.
It's true that the SEM is often the most efficient among the available techniques for marketing online: it has the best ROI and can facilitate the meeting between demand and supply. Every online marketing campaign should take account of the Search Marketing.
It's also true that "bringing visitors to the site" may not be enough if you are not working on the online channel to give credibility to the product and brand.
Today just a few posts on a blog can begin a process that could depress the value of the brand.
Also for this reason we believe that web-marketing techniques should be considered in their entirety to achieve the goals of online communication.
Are you looking for an Italian partner specialized on web marketing project? Request our references, click here or call +39.0522331200 .
We use search engines to:
- Pay per click: is the pay channel. Produces good results in the short term but your budget runs out quickly. It is the most deterministic and for this reason companies like it. Apparently it's easy, many marketers "do it at home", in fact even in this case there are specific techniques and "best practices" to be taken into account.
- Organic positioning (SEO): is represented by the results that the site is able to obtain without paying engines. Requires a technical activity and editorial one. The first is mainly performed on the site code, which must be developed to be accessible by search engine crawlers. The editorial activity includes the publication of texts and contents according to the company's business and communication goals.
The organic positioning requires a "high" initial investment and periodic maintenance activity. Normally, the cost per click in the medium term is less than the PPC.
- Measurement of need (demand).
One of the features still underused search engine is the ability to measure the demand for a product or brand. Everyone should do it before a SEM campaign or before opening a business on webchannel. We do it for you.
CONTACT US - ENGLISH SPOKEN
Skype arscolorcom
Phone + 39 0522 331200
Email click here.