Website development
We develop strategies and tools to enable brand and business to get the best from the online channel through the most appropriate methods. We know from experience that to communicate a brand or sell a product is often necessary to adopt different tools that require resources and planning.
- Product website;
- corporate website;
- mobile app;
- adv game;
- blog;
- web marketing;
- social marketing.
Working closely with you, we design cutting edge media projects that meet your business objectives, brand guidelines and user needs.
As a web agency we are focused on achieving results, we not only develop websites but we offer advice to define and achieve corporate objectives through the website.
Are you looking for an Italian partner specialized on web marketing project with international experience? Request our references, click here or call +39.0522331200 .
Working with Arscolor Interactive means sharing a structural approach in which the skills of webdesign, seo, cms, software and databases are always available to the project objectives.
- SETTING GOALS
- MEASUREMENT RESULTS THROUGH KPIs (leas, sales, conversion, roi ..)
- IMPLEMENTATION OF CORRECTION
We define with the client objectives of the website, we analyze the best way to achieve them and develop a coherent website.
The results of the project are monitored through the use of website analytics and the definition of KPI (key performance indicator) that allow checking the achievement of objectives.
The monitoring of the website is shared with customers through regular reports and meetings, whose purpose is also to identify possible corrective actions to improve the achievement of results. 
Key factors.
Through the web can measure the market demand and thus prepare right content, for this reason in many cases it may be useful to follow a precise work method:
- analysis of the online application (measurement of the keywords used in the search for brands / products / services for different markets);
- definition of objectives and KPI;
- development of the website and its contents, taking in consideration the demand behavior;
- promotion of website on the online channel using appropriate web marketing tools;
- monitoring of results through analytics and KPI (lead, sales, call-to-action, access ..);
- review and update.
If you are interested in knowing more about these topics, please contact Arscolor Interactive.
Integration between technology and communication.
Another element of success in developing web projects is the ability to integrate technology and communication. Again we propose a precise method of work, which takes in consideration the components to the success of the website: interface, usability, technology in relation to customer needs, which is always the center of the project.
Work stages in development of the website:
- Architecture of information: defining the organizational structure, and content of the website in accordance with the customer.
- Modeling of CMS (content management system web) : the back-office that will serve to update the web pages is modeled according to the results of the "information architecture". This is crucial to developing an efficient back office for updating and content management. Results in a significant efficiency in terms of time savings (and costs).
- Interface design: web design, graphic development of the draft.
- Realization of a prototypehtml / css / javascript in accordance with the approved design.
- Creation of the prototype in the CMS web publication of the website.
- Definition of "call to action" or the objectives of the site.
- Monitoring (web analytics) and review.
CONTACT US - ENGLISH SPOKEN
Skype arscolorcom
Phone + 39 0522 331200
Email click here.